Rajan Shahi opens up on Yeh Rishta Kya Kehlata Hai
Rajan Sahi on Yeh Rishta Kya Kehlata Hai
YehRishtaKyaKehlataHai is one of the popular show of StarPlus. The producer Rajan Sahi opens up in an interview about Yrkkh going OFF AIR 6 months before but post new entry (Jay Soni) the show is performing well.
The producer reveals that they talked about shutting down the show six months back. The trp numbers were very low. Shahi says they (Leads) had many beautiful moments but the audience was not interested in the same.
The numbers were on a non-stop downslide. "The channel told us that we would have to end the show if it continues in this manner. Then Rajan Sahi brings Zama Habib who is one of the celebrated writers and producers of the TV and film industry showed us the way forward.
He said the character of Abhinav Sharma was his idea. Now, all the three main protagonists Akshara, Abhinav (Jay Soni) and Abhimanyu have a journey of their own. "We got a notice that the show is not performing and we might need to wrap up the show.
This conflict was a very bold decision. We need some complexity to take the story and characters forward. The whole Kasauli track was his idea," he says. The ideas have paid off as Yeh Rishta Kya Kehlata Hai is back in the top three in six months
He says on-ground the feedback is good. "People are very invested in the 3 characters. You can't hold interest with superficial naach gaana. Now, ordinary people on & off Twitter are talking about the show.
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Via Bollywood Life
Image Source Instagram
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